Arun directs day-to-day operations and works closely on the strategic direction of the company.
Arun brings more than two decades of industrial, consumer durable, computer and software product management, marketing, and development experience to SoftPark. He has overall responsibility for the company's marketing efforts, including product marketing and planning, web marketing, public relations, and customer service. Today, SoftPark has a client base which includes MNCs like GE Capital, GE International Services, Allen-Bradley, Rockwell, Siemens, Frito-Lay, Maruti, Bharat Heavy Electricals Limited, NTPC, Caterpillar, GoodYear, Duncans etc.
Prior to that, Arun was General Manager - Marketing at Pfeda Synthetics Pvt. Ltd., an Indo - German Joint Venture. He was responsible for the development of new and existing products, and investigating future product ideas and technology besides managing a 100% EOU unit.